Noggin HQ LTD: Privacy Policy

Our contact details (if you want to get in touch!) 

Name: Noggin HQ LTD

Address: Kemp House, 160 City Road, London, EC1V 2NX


We aim to respond to e-mail correspondence within 10 working days. Our mailbox is checked twice monthly, so it may take longer for us to get back to you if you choose to contact us in this way.

Our Noggin promise is that we will keep your personal information safe.

Our Privacy Policy sets out what personal data we collect, why we do it, and what to do if you want to make a complaint. You have a right to decide how your personal data is used and by who: to learn more, click here.  

Why we collect your personal data

Noggin HQ is a small start-up with a big vision. We want to build a product that has purpose, and that works for people. Before we can design the perfect solution, we need to know more about whether our hypotheses are correct (and people are looking for a refreshed credit scoring system). Your personal data will be used to learn key insights that will help us on our mission to transform credit scoring.

The type of personal information we collect 

We collect and process the following personal information:

  • Your email address, if you choose to register it and join our mission. We will use this to contact you directly about our upcoming priorities, to get your input on our ideas, for feedback and for other general queries and questions. 
  • Any feedback that you choose to share with us via the surveys we send you communicated in emails. You will only be sent the surveys if you choose to register your email. 
  • Any other information you submit via forms on our website - this could be your name, email address, phone number (“contact data”)  or when communicating with us by email, or in some other way.

The lawful basis for why we collect and process your personal data

Under the General Data Protection Regulation (GDPR, 2012), the lawful basis we rely on for processing this information is: 

(a) Your consent. When you choose to share your personal data and feedback with us, you are consenting for us to collect, process and store your personal data in line with this Privacy Policy.

However, you are able to remove your consent at any time. You can do this by contacting and we will aim to respond within 10 working days. 

Other data we collect

This website also uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). We use this in anonymisation mode - this means it measures only anonymous behaviour on the website. To view the Google Analytics Privacy Notice, please follow the link:

How we get the personal information and why we have it

The personal information we use, process and store will be provided to us directly by you. We will use it for one of the following reasons:

  • To send administrative information;
  • respond to enquiries and offer support;
  • request and collect user feedback;
  • send updates on our progress;
  •  enforce Terms and Conditions and policies;
  • protect from abuse and malicious users;
  • respond to legal requests and prevent harm;
  • and, to run, operate and improve the Website and Services.

We may share this information with third parties who supply us with a service. For now, the only services we’re using are HubSpot and MailChimp. Hubspot enables us to send automatic emails after users submit their email and MailChimp enables us to send occasional ad-hoc emails to everyone that registers. Please see each company's privacy policy for more info (they are linked above).

How we store your personal information and how long for

Noggin HQ LTD will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to ensure we comply with our legal obligations, resolve disputes, and enforce our policies. 

With feedback specifically, we will try to predominantly store it in an anonymous format.

However, if you withdraw consent for us to use your personal data, we will remove it within 30 days of your request. 

Your data protection rights

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information. 
  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
  • You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.

Finally, how to make a complaint 

If you have any concerns about our use of your personal information, you can make a complaint to us at

We will try our best to resolve any concerns as quickly as possible, however, you can also complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have used your data or how we’ve handled your request.

The ICO’s address: 

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

For direct support, they also provide a helpline service. Their number is: 0303 123 1113